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Kindle ebook pricing: 35% or 70%

Which price range earns 70%, what the delivery fee is and when 35% is the only option.

Checked November 9, 2026Plain text version

Kindle ebooks earn either 35% or 70% of the list price.

The 70% range on Amazon.com

  • List price between $2.99 and $12.99.
  • A delivery fee of $0.15 per megabyte is taken off each sale, so heavy picture books earn less.
  • Some marketplaces also require KDP Select for 70%.

35%

Outside that range the rate is 35%, with no delivery fee. The lowest 35% price depends on file size: $0.99 under 3 MB, $1.99 from 3 to 10 MB, $2.99 above 10 MB. The highest is $200.00.

For a picture-heavy ebook, compare both: a big file at 70% can earn less than the same price at 35%.

Sources

KDP help pages, checked November 7, 2026. KDP changes its rules without notice; the linked page has the final word.

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